![]() Statistics from business research noted that at least 20 percent of sales were driven by Pinterest Product Pins. Businesses that use product pins have seen an increase in sales to new customers as well as an increase in website traffic. Product pins allow them to immediately purchase the items they like as they search through pins and boards for inspiration. While Facebook, Twitter, and Instagram users typically interact with friends and family, Pinterest is all about finding inspiration and products. What makes Pinterest different from other social media platforms is the interaction of users. Like most social media platforms, Pinterest has approximately 200 million active users each month and that number is growing every day. How Effective Are Pinterest Buyable Pins for Business? This ease of access to your products will help to increase the number of sales on your website. Once a user has found a product they are interested in, they can click the visit button and be sent directly to the product page of your website. Product Pins allow users to purchase your products easily. Product pins allow you to link the pin directly to the product page of your website. By integrating product pins into your business posts on Pinterest, you make it easier for customers to purchase your product without having to search through your website to find the product they are looking at on Pinterest. While most social media platform users are connecting with each other, Pinterest is a platform where users search for items and inspiration and save these items to boards. ![]() One great way to do this is through the use of Pinterest Buyable Pins. ![]() ![]() As any e-commerce business owner will tell you, the key to making sales is to make them easy for the customer. ![]()
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